Almost everyone has jumped on the popular social media sites like Facebook and Twitter. But LinkedIn is sometimes perceived as a third wheel. The benefit of LinkedIn is that it’s specifically tailored for networking professionals, so much so that it’s been nicknamed “the Facebook for professionals”. But is simply filling out the profile fields going to get you the connection and networking that you’re looking for? Maybe. But there are additional ways to amp up your LinkedIn profile.
Check out these 3 steps to create a successfull LinkedIn Profile:
- Your Summary is your elevator pitch. What points would you try to convey to your dream client if you only had 30 seconds to talk? A successful elevator pitch should make the receiver want to know more, and it’s no different with your summary. Be memorable, descriptive, and make the reader want to know more.
- Write your profile in first person. Third person writing is for movie stars and athletes. Write about you and/or your company’s accomplishments, in addition to your experience and background. Write about what you can do for your customers.
- Be brief. While it’s important to be descriptive, you’re not writing a brochure. Be concise and conversational. Your trying to spark a connection, not give a presentation. Write like a real person instead of a corporate microphone.
Consult these steps when creating or revamping your LinkedIn profile. They’re sure to help you make real world connections.
Do you have a LinkedIn profile? We’d love to connect with you! Leave your LinkedIn URL in the comment section below.
Graphic Design Needs is a full-service design and marketing company specializing in logos, branding, graphic design, website design, direct mail and online marketing, commercial printing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). We are located in South Florida and serve Miami, Fort Lauderdale and West Palm Beach locally. Other cities we work in are Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia and Seattle.