So, you’re ready to start your blog and write meaningful content for your readers. But how do you do it? You have to find your voice! This is what will differentiate you from your competitors, give off personal flavor, and make your work recognizable.
While there’s a lot involved in getting your blog started and making it successful (check out our articles on SEO Strategies for Blogs and Top Blogging Mistakes to Avoid), here are some tips to help you on your way to finding your writing voice.
- Stop talking at your readers. Start talking to your readers. While fancy words and industry jargon may work in some instances, it might also scare the majority of your readers away. Get comfortable and talk like your sitting next to them with a cup of coffee.
- Know your writing purpose. Even if you write in a like-able and conversational tone, it won’t get you anywhere without some direction. You have to know your purpose before you start writing. What information do you want to tell your audience? What action do you want to evoke? Think about these things before you put the pen to paper (or fingers to keyboard).
- Brand yourself. Whether you prefer to keep a very casual and humorous approach to writing, or prefer a more business like and calculated tone – stick with it and infuse it in all your writing! Do you like using certain words? Do you use a particular greeting? Make sure you inject your quirks or writing style into all content so that your “voice” can really shine through.
Obviously, you won’t know your “voice” right off the bat. It will take some time to perfect and get it right. But once you hit your groove, you’ll find your own uniqueness and use it towards your advantage.
Graphic Design Needs is a full-service design and marketing company specializing in logos, branding, graphic design, website design, direct mail and online marketing, commercial printing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). We are located in South Florida and serve Miami, Fort Lauderdale and West Palm Beach locally. Other cities we work in are Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia and Seattle.