Are Your Brand Colors Working?

Colors have a large impact in psychology, emotions and memories. They also play a huge roll in a consumers choice of a product (check out our article about Color Psychology in Logo Design). Are your brand colors working how you want them to? Ask yourself the following questions to determine the answer.

• Do the brand colors attract my target audience? (Take into account gender, age and other demographic areas)
• What message does my color palette say? (Does it coincide with your brand?)
• Is my main brand color distinctive? (Keeping your colors separate from market leaders is a good way to avoid brand confusion and make your brand pop.)
• Is my main brand color trendy or timeless? (While trendy colors attract a younger audience, it may be hard to sell to more mature consumers.)

Is your color palette conveying the right message to the right audience? Remain consistent in your brand colors and be committed to quality reproduction of your colors to keep consistent.

Do you have too many colors in your logo design? While it works from some companies (Google, NBC to name a few) it’s not necessarily the best practice. Since every color has it’s own meaning, too many colors in your logo design may be sending too many messages at once. It’s best to keep your logo design simple so that consumers will remember it for the right meaning.

What about your marketing materials and stationery design? These allow for a little more wiggle room, since most require additional design elements. Experts recommend sticking with a two-tiered brand color palette that uses main colors for your logo design and stationery design, with a second tier of complimentary colors and shades for your website design and detailed print materials.

Does your brand have a strategic color palette? If not, send us an email so that we can help you establish successful and consistent brand colors. Click here to be directed to our contact form!

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About Us: Graphic Design Needs is a Miami Logo Design company specializing in logos, branding, graphic design, website design, direct mail and online marketing, commercial printing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). We are located in South Florida and serve Miami, Fort Lauderdale and West Palm Beach locally. Other cities we work in are Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia and Seattle.