So your website has a blog. Are you using it? Business blogging can be extremely rewarding when done successfully. Business blogs can bring extra attention to your company, build loyal customer advocates, and attract new customers. Building a great business blog requires a lot of strategic thinking. Help your blog to be successful by avoiding these top 4 blogging mistakes:
- Blogging Irregularly – Sporadic blogging won’t get you where you want to be. The most successful blogs put out new content two to three times a week and usually remain on a consistent schedule. (Tip: Want to publish 10 new blog posts a month? Write them ahead of time and set them to publish throughout the month)
- Talking With a Business Voice – Blogs are meant to be personal, so don’t use it as a place to put press releases or to blatantly promote yourself. Write in a casual tone and write about things other than your main business. (Talk about your industry in general, provide tips & tricks you’ve learned over the years, share work day insights, etc.)
- Making New Content Hard to Find – If your blog is hard to find, then it won’t get the reach you need and want. Make sure the readers will be able to find new content easily. (Have a link to the blog on your website, use social media sites like Facebook & Twitter to promote blog entries, and use SEO rich content that makes sense)
- Not Engaging Readers – Blogs are meant to ignite conversation. If your content doesn’t command attention and response, then it’s not working right. Allowing and receiving comments allows you to connect with your audience on a personal level. (Enable commenting on your blog, respond to comments, comment on other blogs in your industry to bring new readers your way)
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